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NBC Ad Sales Up, Smash in Demand
Posted 14 June 2012 - 11:08 AM
"Advertisers were most interested in buying time in NBC's highest-rated program, "Sunday Night Football," as well as its hit singing competition "The Voice" and "Smash," the high-profile drama about the making of a Broadway show."
You can read the rest here.
Posted 14 June 2012 - 11:23 AM
Kat&Jack in real life. Hope they keep their friendship always...
Posted 14 June 2012 - 12:03 PM
Posted 14 June 2012 - 01:02 PM
It's the advertising rates that the networks get for their programs that truly counts. That's likely a big reason why Harry's Law got canceled in spite of its larger overall audience.
Exactly. Business Week said that stronger ratings for Smash and The Voice allowed NBC to negotiate ad rates 6 - 7% higher than last year. Also, NBC was the only network to show increased up front ad sales over last year.
Posted 14 June 2012 - 02:35 PM
"I love the idea of going in there and changing someone's mind about who they think you are."
Posted 19 June 2012 - 10:06 PM
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